If the aroma of fresh coffee and the idea of owning a cafe franchise are brewing in your mind, understanding the statistics and trends driving this lucrative industry is vital. With Beans & Brews Coffeehouse as a partner, you’ll learn the latest insights to help you get started building a flourishing gathering place in your community.
Cafe Market Size and Growth
Cafe franchises are thriving and offer the potential for a profitable business venture. The U.S. boasted approximately 38,411 coffee shops in 2022, up 2.8% from the previous year, according to Project Café USA 2023, a study from the World Coffee Portal. The cafe industry’s market size jumped 10.8% in 2022 and is valued at $45.8 billion.
Beans & Brews Coffeehouse has been a part of this growth story. We have over 70 locations in the heart of the U.S. After dominating the Western market, we’re targeting new areas for expansion. We signed new development deals in Texas, New Mexico, and Arizona, with additional deals on tap for Utah, Colorado, Idaho, and Wyoming. We’re also targeting multi-unit franchisees as we set our sights on the East in states such as Florida, Georgia, Tennessee, and Louisiana.
Coffee Consumption Habits
Statista reports that 80% of Americans who drink coffee daily enjoy more than one cup of coffee at home. However, the coffee shop franchising industry remains vibrant, with at least 44% of coffee drinkers getting takeaway coffee from cafes several times a week.
We’ve been in the coffee business for 30 years and understand coffee consumption habits. By offering a range of high-quality coffee products, including unique blends and specialty drinks, franchisees can meet the demands of every customer. We added B&B Refreshers to our lineup to appeal to customers interested in a caffeinated coffee alternative. The drinks blend black iced tea, lemonade, fruit puree, other flavors, and a plant-based boost.
Coffee Lovers
At least 87% of Americans say they have a strong affinity for coffee. Our country’s passion for coffee reveals an opportunity for you to tap into a market where customers are willing to invest in a high-quality coffee experience.
We not only provide delicious, high-altitude roasted coffee but also offer a warm and welcoming atmosphere that enhances the overall cafe visit. And we have a small footprint, express-style kiosk model offering coffee drinkers on-the-go a convenient option.
Drive-Thru and Takeaway Preferences
The cafe industry has witnessed a significant shift in consumer preferences. According to Business Insider, more than two-thirds of the nation’s largest coffee chain’s orders are now made through drive-thrus, mobile orders, or delivery. Nearly 55% of customers prefer drive-thru options over entering a coffee shop.
Beans & Brews Coffeehouse recognizes the importance of catering to these preferences. With drive-thru and e-commerce options, franchisees can meet the demands of on-the-go customers and capture a larger share of the market.
Plant-Based Milk and Health-Conscious Choices
Dietary preferences are evolving, and cafes are adapting to meet these needs. Almond milk is the top choice among plant-based milk options at U.S. coffee shops, closely followed by oat milk. Additionally, Drive Research reports that 41% of people enjoy their coffee black.
Beans & Brews Coffeehouse offers an extensive menu that caters to health-conscious consumers. With a variety of plant-based milk options and an extensive beverage menu, we’re a brand that resonates with health-conscious consumers seeking delicious and nutritious coffee beverages. Our food menu also serves several options for consumers focused on wellness, such as avocado toast and oatmeal.
Why Beans & Brews Coffeehouse is a Smart Choice
As you explore your cafe shop options, consider how we can help you tap into the robust and growing market. Our established presence, commitment to quality, and adaptability to evolving consumer preferences set us apart from our competitors. With an initial investment of $518,500 to $761,500, you’ll get a turnkey business with the training and ongoing support you need to achieve your vision.
Learn More About Beans & Brews Coffeehouse
Are you ready to take the next step and learn more about partnering with Beans & Brews Coffeehouse? Get started to get all the information you need to embark on your cafe franchise journey.
