Dutch Bros is growing across the country, but you can’t own a Dutch Bros franchise anymore. Get the details on their corporate changes and potential coffee franchise alternatives.
Does Dutch Bros Franchise?
You may have heard of the drive-thru coffee shop brand called Dutch Bros Coffee. You might even be curious about what a Dutch Bros franchise costs and what the Dutch Bros franchise requirements are. Perhaps you’re thinking about opening a Dutch Bros Coffee drive-thru franchise yourself. However, there’s a catch. You can’t actually own a Dutch Bros franchise anymore.
The brand was founded in 1992 in Grant’s Pass, OR with a business model centered around drive-thru coffee stands. Their menu items include hot and cold beverages, as well as baked goods. They began offering franchise opportunities in 1999. However, in 2008, the company made a shift to an internal franchising model. At that point in time, the company decided to no longer offer entrepreneurs the chance to franchise – all Dutch Bros Coffee locations are now company owned. Opportunities to become a regional operator are offered only to those who currently work with Dutch Bros Coffee and have exemplary employment histories and an understanding of the Dutch Bros company culture.
In other words, you can’t buy a Dutch Bros franchise unless you already work for Dutch Bros. And only certain Dutch Bros employees will qualify. There are no franchise opportunities for anyone else. However, if still you really wanted to invest in the company. Dutch Bros Coffee is a publicly traded company available on the New York Stock Exchange (NYSE) since 2021. While you may be unable to add them to your business portfolio, perhaps you could add them to your stock portfolio.
Consider Other Coffee Franchise Alternatives
You can’t buy a Dutch Bros franchise but that doesn’t mean there aren’t alternatives that are both fun and profitable to invest in. According to Statista, coffee is one of the most widely consumed beverages on the planet at 42.6 liters per person per year. They also report that coffee has undergone a re-brand of sorts from a utilitarian method of getting caffeinated to a more premium and sensuous experience, which is believed to be driving consumption.
Now is a great time to invest in a growing industry. In 2022, industry revenue reached an incredible $85.16 billion and is projected to hit $95.58 billion by the end of this year, and continue growing. If you’ve been thinking about joining this in-demand industry, consider investing in a Beans & Brews Coffeehouse. You could own a coffee shop franchise that brings High Altitude RoastingTM down to your neighborhood.
Beans & Brews stands out from other coffee franchises in numerous ways, but our main differentiator is our coffee. Our brand uses only the finest coffee beans from Arabica plants. We roast our beans at low temperatures for a minimal amount of time resulting in a smooth and intense flavor unmatched by our competition. We also developed a unique system of measuring the flavor, body, and acidity of our brews.
As a Beans & Brews Coffeehouse franchisee, you can offer customers a simple menu of food, coffee, tea, and seasonal items – meaning optimal profit margins for you as the owner. In fact, the top 60% of our Franchise Owners saw an average net revenue of $883,000* in 2022.
Our flexible coffeehouse prototypes fit both consumer demand and franchisee need. Multiple dayparts, including both breakfast and lunch, attract a variety of customers searching for coffee drinks and a snack. Customers can quickly and conveniently drive-thru, or come inside, grab a comfy seat, and sit a while.
Our franchisees benefit from the unique mountain lifestyle our brand promotes, wherever your shop might be. At Beans & Brews, we’re all about creating a hospitable atmosphere, where everyone is welcome to come as they are. Our health-conscious menu items are made of high-quality ingredients. We offer dairy substitutes, meat-free and plant-based options, taking into consideration the variety of dietary needs of our customers.6
Beans & Brews Coffeehouse: A Franchise Opportunity That’s Real
Are you wondering what it takes to become a Beans & Brews Coffeehouse franchisee? If you have a thirst for adventure and a passion for leadership, we think that’s a great place to start. Attention to guest satisfaction and community service are also pillars of the Beans & Brews culture.
You’ll also need to meet our financial requirements: $275,000 minimum investment capital and $1,000,000+ total net worth for 2-3 locations. From there, you’ll make your way through our six-step process to ownership. You’ll learn about us, our franchise system, and our business model when you receive our Franchise Disclosure Document (FDD). Once your franchise is awarded, that’s where the real fun starts and the road toward profit potential begins.
At Beans & Brews, we support our franchisees from soup to nuts. We help you find the ideal location for your coffeeshop, assist with lease negotiations, and support you through design and construction of your store. We’re at your side through training and setting up your shop. On opening day, you’ll have all the tools you need to deliver the finest coffee and quality menu items to your customers, making your drive-thru coffeehouse a hub for convenience and community.
And unlike Dutch Bros Coffee, we are currently seeking franchise partners. We have numerous available territories across the U.S. Our brand welcomes multi-unit investors and offers financial incentives for those interested in owning more than one location. We are 3-Star members of VetFran and support our veterans with a discount of 15% off the initial franchise fee.
Learn more about becoming a Beans & Brews Coffeehouse franchisee. Get started today by requesting information and one of our representatives will be in touch
*This is a historical representation of what some of our franchised stores earned as described further in Item 19 of the FDD. This information is based upon 15 of 25 units that were open during the entire 2022 calendar year and provided complete information. Your results may differ. There is no guarantee you will stay in business that long or that you will achieve the stated levels of same-store sales growth within that time period. See Item 19 of the FDD for more information.
