Interested in opening a community-focused coffee franchise? Learn more about the Black Rifle Coffee franchise’s history, business model, and alternative potential franchise opportunities.
A Veteran-Focused Coffee Franchise
Black Rifle Coffee Company was founded a decade ago by Evan Hafer, a military veteran. Before debuting Black Rifle, Hafer served in the military for 20 years, spending 15 years in special forces as a Green Beret with the 19th Special Forces Group. He also did contract work for the CIA.
Black Rifle’s mission is to serve high-quality coffee to “people who love America.” Some of its top-selling coffees are Freedom Fuel Roast and AK Espresso. Black Rifle strives to hire veterans to its team and gives a portion of every purchase to charity. Its BRCC Fund was established in 2021 to support veterans, first responders, and their families, and environmental conservation.
The company launched a $1.7 billion IPO in 2022 to grow its subscription coffee business and add new locations, according to the World Coffee Portal. At the end of 2023, Black Rifle had 18 company-owned and multiple franchise locations. But Black Rifle Coffee franchise expansion is on hold to allow it to open company shops and work with franchisees in existing markets.
Beans & Brews Ready to Grow
Beans & Brews Coffeehouse is an alternative franchise serving high-quality coffee and supporting communities. We started serving coffee in 1993 and expanded to 80 locations in six states with development deals to add 112 new coffee shops. We’re focused on multi-unit expansion and searching for coffee franchise partners passionate about both coffee and community.
“There is a strong demand for the brand from guests based on our quality, and from potential franchisees based on our historically successful model with low investment costs,” said Chad Gretzema, CEO of Beans & Brews.
Our franchise owners get a turnkey business with comprehensive support. Here’s what gives Beans & Brews a competitive edge:
- High-altitude roasting: Roasting our coffee beans at high altitudes results in a smooth, more intense flavor that’s less acidic and bitter than other brands.
- Diverse menu: We have a diverse menu of specialty coffees, breakfast items, and snacks. We recently added a line of plant-based energy drinks to our menu featuring a blend of black iced tea, lemonade, fruit puree, and various flavors, with a shot of all-natural caffeine.
Experienced leadership team: Brothers Jeff and Kevin Laramie opened their first Beans & Brews in Salt Lake City near Liberty Park. Under their leadership, the chain expanded throughout Utah and neighboring states. To fuel momentum, Gretzema joined our team in 2023 as CEO, bringing nearly three decades of experience in multi-unit restaurant leadership. He was previously brand president at Del Taco, overseeing 600 locations.
Training and support: As part of your initial investment ranging from $518,500 to $761,500, we provide comprehensive training and support. We assist with everything from site selection to shop setup, as well as operations guidance and marketing support. We aim to give franchisees more value than they receive from other brands.
Multiple real-estate formats: Our franchisees can choose the type of real-estate format they’d like to open based on location and traffic patterns. We offer standalone, inline, and kiosk-style opportunities.
Veteran-friendly franchise: Beans & Brews is a veteran-friendly franchise. We’re a member of VetFran and we offer a 15% discount on the initial franchise fee to veterans.
Beans & Brews Gives Back
As part of our effort to be a welcoming gathering place for customers and support our local community, we hold an annual “Brew Good” campaign. Last year we launched our campaign on social media to raise awareness of four animal welfare charities. We invited our community to vote on their favorite charity and the top winner received the highest donation.
Join the Beans & Brews Family!
Get started to learn more about joining the Beans & Brews family to open a franchise in your community that is about more than just tasty beverages.
