10 Coffee Shop Trends Emerging in 2024

New coffee shop trends are reshaping the industry — from sustainability to plant-based milk alternatives, technology integration, and more. Here’s what’s coming next!

A coffee shop has the potential to be a lucrative business endeavor. Americans spend nearly $301 million on coffee and related goods each day, according to the National Coffee Association. The coffee sector accounts for 1.3% of the U.S. economy and employs 2.2 million people. Before you buy a coffee shop, it’s important to know what current coffee shop trends are propelling the industry forward.

1. Online ordering: Online ordering started as a convenience, but it’s quickly becoming a necessity in the coffee shop industry and a vital tool for streamlining operations. Nearly 26% of people used apps for ordering food online in 2023. With the increasing demand for contactless transactions, offering an efficient online ordering system is a must. Customers want the ability to place their coffee orders in advance, pay through an app, and pick up their favorite brew without waiting in line.
2. Iced coffee: Iced coffee continues to be a beloved choice for coffee enthusiasts, particularly younger generations. While adults who are 55 and older choose hot coffee, 60% of Gen Z coffee drinkers prefer iced coffee, according to research conducted by CivicScience. In 2024, expect to see an even greater emphasis on creative and flavorful iced coffee options. From cold brews to creative iced coffee concoctions, coffee shops are finding innovative ways to keep customers cool and caffeinated year-round.
3. Sustainability: Sustainability remains a fundamental aspect of the coffee industry. Adopting eco-friendly practices, using sustainable coffee beans, implementing recycling programs, and reducing single-use plastics are commonplace. Embracing sustainability appeals to consumers and contributes to a positive brand image.
4. Plant-based milk: Plant-based milk alternatives, such as almond, oat, and soy milk, have become mainstream choices for coffee lovers. And coffee shops are expanding their milk options to accommodate different dietary preferences.
5. Pet amenities: For many coffee lovers, their furry companions are an essential part of their daily routine. Coffee shops are taking note of this and becoming pet-friendly destinations. Offering pet amenities, like water stations, treats, and outdoor seating, creates a welcoming environment for customers with pets.
6. Coffee subscriptions: The popularity of coffee subscriptions is growing. The coffee subscription market is forecast to reach $1.98 billion by the end of 2032. Coffee shops that offer subscription services can tap into a recurring revenue stream and build a loyal customer base. Customized subscription options, including frequency and coffee preferences, are becoming increasingly popular.
7. Functional coffee: To attract health-conscious consumers, functional coffee options are gaining traction. From coffee infused with adaptogens to varieties with collagen or antioxidants, coffee shops are exploring ways to make coffee a functional and nutritious beverage.
8. Plant-based snacks: The plant-based trend is not limited to just beverages. It extends to snacks and food offerings in coffee shops. With more people adopting plant-based diets and healthy lifestyles, offering a variety of plant-based snacks and food items is a smart business move. From vegan pastries to nut-based protein bars, diversifying your menu can attract a broader customer base.
9. Ready-to-drink coffee: Busy schedules are prompting customers to seek grab-and-go options to save time. Ready-to-drink coffee, available in bottles or cans, provides the perfect solution and can be sold in-store and through retail partnerships.
10. Carbonation: The fusion of coffee and carbonation is an intriguing trend that’s capturing the interest of coffee aficionados. Whether it’s coffee with a fizzy twist or coffee-based sodas, carbonation adds an exciting dimension to any coffee menu.