Fastest-Growing Coffee Chains: 5 Secrets to Beans & Brews’ Success

Beans & Brews Coffeehouse is one of the fastest-growing coffee chains in the U.S. Here’s how our mountain lifestyle, high-altitude roasted coffee, and friendly vibes propelled our success.

Our ascent in the coffee industry didn’t happen overnight. It’s the result of a relentless pursuit of quality, a deep understanding of our customer base, and an unwavering commitment to creating a welcoming atmosphere that mirrors the warmth of our mountain roots.

Kevin and Jeff Laramie debuted the first Beans & Brews Coffeehouse in 1993 near Salt Lake City’s bustling Liberty Park. The pair mastered the art of roasting coffee at high altitudes and the location quickly became a gathering place for people in the neighborhood. We gained a foothold in the Utah market and started franchising in 2004. Today, there are 78 Beans & Brews locations in Utah, Idaho, Nevada, Arizona, and Texas. We hired Chad Gretzema, former brand president of Del Taco, to lead the company as we focus on expanding nationwide. Our goal is to increase the number of our locations and weave the Beans & Brews experience into the fabric of more communities across the U.S.

Let’s explore some of the secrets to why we’re one of the fastest-growing coffee chains.

1. High-quality coffee: What truly sets Beans & Brews apart is our dedication to crafting a high-quality coffee experience. Our high-altitude roasted beans are a hallmark of the brand’s quality and distinctiveness. Roasting at high altitudes achieves a smoother, richer coffee flavor that stands out in the crowded coffee market. By focusing on the nuances of coffee, from sourcing to brewing, we’ve cultivated a loyal following that appreciates the art and science behind their favorite cup.
   
   
2. Strategic expansion: We’re embarking on an ambitious expansion strategy as we introduce additional states to our brand and our coffee franchise opportunity to new entrepreneurs. As we grow, we’ll continue to focus on strategic location selection, ensuring that new outlets open in high-traffic areas such as bustling city centers, near universities, and thriving suburban shopping districts. Our approach increases visibility and helps cater to a diverse clientele, from students and professionals to families. We’ve also had success targeting locations in developing areas to become a mainstay in a community as it grows.
   
   
3. Our franchise family: We find people who want to cut ties with corporate America and pursue entrepreneurship with a thriving franchise network. As one of the best coffee franchises, our owners inspire and guide their teams to achieve success by focusing on staff development and empowerment.
   
   
4. Community focus: The essence of our success lies in the friendly vibes and sense of community that permeate every location. We’ve built a culture that values genuine connections and strives to make every customer feel like part of our family. Baristas don’t just serve coffee — they create experiences, share stories, and foster a sense of belonging. Our approach has turned first-time visitors into regulars and regulars into advocates, spreading the word about the brand.
   
   

Mountain lifestyle: Originating in the heart of the mountains has instilled a love for nature, adventure, and community at each of our locations. Our connection to the outdoors influences everything from our design to customer interactions, creating spaces where patrons feel at ease, akin to a cozy mountain lodge. Our commitment to the mountain lifestyle resonates with customers seeking refuge from the hustle and bustle of daily life, offering them a slice of serenity with their coffee.